ࡱ > { bjbjzz 4" . . . . $ R . > 0 f f f f f A A A $ n V A A A A A f f A f f A f ]= K 0 > v a L v v | A A A A A A A L A A A > A A A A v A A A A A A A A A : DATE: February 11, 2013 TO: All Media CONTACT: Brandy Henderson, Executive Director, 231.845.5430 FOR IMMEDIATE RELEASE LUDINGTON AREA CONVENTION & VISITORS BUREAU ANNOUNCES NEW EXECUTIVE DIRECTOR The Ludington Area Convention & Visitors Bureau (CVB) Board of Directors is proud to announce Brandy Henderson as the new Executive Director for the organization. Henderson has been working with the Ludington Area CVB since April 2012 as the Director of Marketing. Kathy Maclean, interim Executive Director, will remain involved with the organization providing financial and staffing oversight. The Ludington Area Convention & Visitors Bureau has matured as an organization over the last year and has accomplished so much said Kathy Maclean. I am thrilled to have Brandy move into the executive director position. She is the right person to lead the organization and continue to grow the tourism economy in Mason County. Henderson is a Ludington native and has lived in the area the majority of her life. She is a 2006 Ludington High School graduate and went on to Grand Valley State University, where she received her bachelors degree in Advertising & Public Relations in 2010. Since returning to the area three years ago, Henderson has been actively involved in the community and has previously worked for the Ludington & Scottville Area Chamber of Commerce as well as the Downtown Ludington Board handling marketing, communications and event coordination for both organizations. I am so honored to be part of the leadership within the organization and excited to work with the Board of Directors, membership and community as whole to become a top destination for visitors said Henderson. The Ludington Area Convention & Visitors Bureau is the official tourism and marketing organization of Mason County and is also responsible for the Pure Ludington campaign. We are very excited about the new direction and are pleased to have Brandy leading the way. She brings a great deal of enthusiasm for the community as well as the skills and experience that will enhance the efforts of the Ludington Area CVB said Brad Reed, Chair of the Ludington Area CVB Board of Directors. Our relationship with the Ludington & Scottville Area Chamber of Commerce is important to us, so it will be nice to also have Kathy continue to be involved with the Ludington Area CVB. New for 2013 We have so many great things happening right now and are planning some exciting projects for the coming year as well, said Henderson. Among those projects include the unveiling of the new PureLudington.com website as well as the addition of a mobile app. Both are expected to be live to the public later this winter. Also in the works, is the resurrection of Harbor Festival, which is tentatively planned for late June. The Ludington Area Convention & Visitors Bureau, along with the SS Badger, is a partner in the Pure Michigan campaign. The Ludington Area CVB is proud to announce that their Pure Michigan partnership is expanding beyond Michigan and will also include markets such as Green Bay, WI, Toledo, OH, South Bend, IN and Fort Wayne, IN. More information will be made available to the public regarding these projects and more as the details develop over the coming months. ### " / 0 : J L l n M _ źźzj`VI? h[xN OJ QJ ^J h ] hD^9 OJ QJ ^J hh OJ QJ ^J hY OJ QJ ^J h ] hD^9 5OJ QJ \^J h[xN 5CJ OJ QJ \^J "h ] hD^9 5CJ OJ QJ \^J h0k h" 6OJ QJ h0k ha- OJ QJ hFoh OJ QJ h0k h" OJ QJ h[xN OJ QJ h| OJ QJ h" OJ QJ h" ha- OJ QJ h" hl OJ QJ j hqEQ OJ QJ U ! 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