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About Us

We’re Happy You’re Here

The Ludington Area Convention & Visitors Bureau is the official destination marketing organization for Mason County. To achieve our goal of soliciting and servicing the area’s large tourism industry, the LACVB works with the Ludington area business community, civic organizations and local government offices of Mason County.

The bureau is an independent, nonprofit tourism marketing organization which receives its funding from several sources. A 5-percent assessment (not a tax) on all hotels and motels with 10 or more transient rooms in Mason County. Membership dues from the business community, private sector, trade and service organizations.

History

The History of the Ludington area and Mason County

The Ludington area and Mason County remain rich with heritage because the residents, longtime and newly relocate, believe in honoring the community’s roots. It was a combination of natural resources that provided the impetus for the founding of Ludington and Mason County in the mid-19th century. Ludington and Mason County were situated in the midst of one of the many vast forests of tall pine trees that covered Michigan, and on the shore of one of the major waterways in North America, Lake Michigan.

As the waterfront grew after 1900, so did downtown businesses.

As long ago as the 1890s, Mason County has been a magnet for summer tourists. Today, thousands of vacationers visit the communities within the county each year, taking advantage of its natural resources, including the miles of pristine beaches along our Lake Michigan coastline, Hamlin Lake and the Pere Marquette River, along with dozens more inland lakes and streams, miles of national forest land, and the 5,000-acre Ludington State Park.

Board Members & Staff Directory

The Ludington Area CVB is serviced by a talented and professional staff and board of directors with years of tourism marketing experience. This dedicated team is devoted to making the Ludington region the best for both visitors and residents. Following is a list of the visitor bureau’s staff and board.

Ludington Area CVB Staff

Brandy Miller, Executive Director
Kristen Smith, Marketing & Communications Coordinator
Polly Myer, Membership & Finance Coordinator
Kathy Fisher, Volunteer & Visitor Center Coordinator
Myndi Dangler, Administrative Assistant

Board of Directors (2024)

Chair: Randy Bowden, Stearns Hotel
Chair Elect: Rebecca Berringer, Mason County Historical Society/PLMM/HWPV
Past Chair: Jen Hinderer, Lamplighter Bed & Breakfast
Secretary/Treasurer: Sara Spore, Lake Michigan Carferry

Members

Jeff Curtis, Holiday Day Inn Express
Ted Gedra, Ludington Bay Brewing Company
Shane Ruboyianes, Dreamweaver Charters
Brooke Malliett, Hobby Crest Resort
Eric Pomeroy, Sauble Resort
Chris Simpler, Cartier Mansion

Our Mission

The mission of the Ludington Area Convention & Visitors Bureau is to market and sell Mason County to business and leisure visitors in order to maximize economic impact. In collaboration with our partners, stakeholders and customers, its purpose is to champion the continuous improvement of the region as a unique and memorable tourism destination.