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Small Business Saturday

November 28, 2026

Description

Celebrate the Start of the Holiday Season in Downtown Ludington!

The weekend after Thanksgiving officially kicks off the holiday season in Downtown Ludington, and we’re celebrating with a full day of shopping, holiday entertainment, festive traditions, and family fun!

Join us Saturday, Nov. 28, to kick off the season, find gifts for everyone on your list and enjoy the magic of the holidays downtown.

When to Go

Small Business Saturday

  • 10 a.m.-7 p.m. at participating downtown retailers

Shop local and take advantage of special offers, holiday open houses and seasonal surprises. Explore participating businesses and their offers.

Aglow on the Avenue Parade

  • 6 p.m. along Ludington Avenue, from Gaylord Avenue to Harrison Street

Community Tree Lighting with LHS Bands & Choir and Santa

  • Immediately following the parade (approximately 6:45 p.m.) at Legacy Plaza

What to Expect

Downtown businesses are rolling out the welcome mat with holiday open houses, special sales and plenty of gift inspiration. Some will even offer hot cocoa and cookies! Take a stroll through the beautifully decorated shops, discover something special and soak up the festive atmosphere.

Then, gather along Ludington Avenue for the Aglow on the Avenue Parade, featuring a dazzling lineup of lighted floats, musicians, fire trucks and, of course, Santa! Following the parade, Santa and Mrs. Claus will be at Legacy Plaza from 7-8 p.m. to visit with children.

Holiday Entertainment

Get ready for some festive tunes! The Ludington High School Band will perform your favorite Christmas songs while marching in the Aglow on the Avenue Parade and again at Legacy Plaza around 6:45 p.m. The LHS Choir will lead the crowd in cheerful holiday favorites, so bring your singing voice and join in!

What to Eat & Drink

Make a day of it with plenty of opportunities to grab a bite or enjoy a seasonal beverage. Downtown coffee shops and restaurants will be open throughout the day to keep you fueled for all the festivities.

Stop by The Coffee Coop, HumaniTea and Coffee, Java Bloom, or Red Rooster Coffee & Community for holiday-inspired treats, including hot cocoa, peppermint mochas and gingerbread lattes.

Downtown restaurants will also be serving breakfast, lunch and dinner. Gather your family and friends and make a meal part of your holiday outing. Explore downtown restaurants here.

Where to Park

You’ll find convenient parking along downtown streets and in public lots behind local businesses. Best of all, parking and event attendance are free!

For additional details about Small Business Saturday and all the holiday happenings, visit downtownludington.org.

Date

Time

10:00 am to 7:00 pm